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Advertising & History! April 04, 2014 |
Advertising & History!
Commercials and the Oregon TrailIntroduce the project by asking students why there are commercials on television. Students will probably provide a wide assortment of answers, including the objective of getting consumers to purchase certain products. Ask students to identify two or three commercials they remember. Most students will have no trouble coming up with advertisements. Make a list on the board as students call the commercials out. Then ask students, "Why do you remember this commercial?" Answers will vary and some students will not know for sure why they remember them. Accept all responses and let students know that they will understand better why some commercials are more memorable. Next, present information about advertising. Explain that companies buy advertising time on television. Many people watch events such as the Super Bowl, and advertising time during such programs can cost more than one million dollars a minute. Ask students the obvious question, "Why would advertisers pay that much money for commercial time during the Super Bowl? Would they pay that much to advertise on a program that few people watched?" The relationship between viewer numbers and advertising rates drives television decision making. A well-presented, socially conscious program will not last on television if no one watches it, because money for television comes from advertising. Ask students to make a list, either individually or in small groups, of advertising strategies rather than specific examples (for example, "using a celebrity" instead of "the Michael Jordan commercial"). Make sure the list includes at least the following ten techniques:
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